# BALF Builder > AI-powered CRM and Field Service Management platform for residential builders and FSM contractors. ## Overview BALF Builder is a construction and field service CRM with a built-in AI agent that dispatches crew, generates invoices, sends SMS, manages leads, creates estimates, and handles the entire back-office from a single chat interface. Built for residential builders and field service teams (HVAC, plumbing, electrical, general maintenance). ## Key Features - **BALF Agent**: Multi-agent AI with 65+ tools — dispatch crew, create invoices, send SMS, manage leads, generate proposals, all via natural language - **Agentic Dispatch**: AI auto-assigns crew based on availability, trade match, and urgency. Owner approves via SMS, crew confirms via SMS - **Voice-to-Estimate**: Speak measurements into your phone, get instant pricing from your custom Price Book - **Price Book**: Per-organization custom pricing — material/labor breakdown, markup percentages, used by AI estimator - **Document Studio**: AI-generated proposals, invoices, change orders with company branding, e-signature, auto-filing - **FSM Lead Pipeline**: Service request tracking with urgency levels (Emergency/High/Medium/Low) and auto-dispatch triggers - **Builder Project Management**: 11 construction phases, AI photo analysis, vision boards, change orders, finance schedule - **QR Portal System**: Client, crew, and trade portals — scannable QR code access with role-based permissions - **SMS Dispatch**: Twilio-powered automatic notifications to crew with date, time, address, notes - **AI Cost Estimator**: Blueprint analysis or manual entry, South Texas pricing data, 5-category breakdown - **Weather Intelligence**: 16-day forecasts, phase-aware alerts, automatic crew notifications - **Media Hub**: Campaign builder with A/B testing, tracked links, lead capture forms ## Pricing - Solo: $75/mo (1 user, 250 AI credits) - Team: $149/mo (5 users, 500 AI credits) - Pro: $299/mo (15 users, 1,000 AI credits) - Business: $449/mo (30 users, 2,000 AI credits) - Enterprise: $749/mo (50 users, 4,000 AI credits) - 30-day free trial, no credit card required - 25% launch discount (BETA25) auto-applied ## Platforms - Desktop: balfsystems.com - Mobile: m.balfsystems.com ## Company BALF Systems LLC McAllen, Texas info@balfsystems.com